Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences.
But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to some of the most important marketing trends of today, time and time again.
Invest in inbound marketing.Turn customers into your biggest promoters.Create and share video content.Reach new audiences with native advertising.Leverage both ephemeral and permanent social media content.Work with micro-influencers.Implement voice search tactics.Offer a responsive, mobile-friendly website design.Integrate artificial intelligence.Use virtual reality and augmented reality.Include chatbots on your site.Give your customers greater control over their data.